Built to Convert.
Powered by The Strategy Stack.
A three-layer methodology for life sciences founders building brands that have to hold up under real commercial pressure: investor conversations, sales cycles, hiring, and the slow grind of becoming known for the right thing.
Buy a single layer, the full ladder, or work with us inside an embedded engagement. The methodology is the same. Only the delivery model changes.
The Layers.
Most life sciences companies don’t have a brand problem. They have a clarity problem. They can explain what their technology does. They struggle to explain why it matters, who it’s for, and what makes it worth choosing over the alternative. That gap shows up in investor conversations, sales calls, hiring, and every piece of content they try to produce.
The Strategy Stack is the structured process for closing that gap — built foundation-first, the way an expert would build it, not synthesis-first, the way a discovery workshop would build it.
The Foundation
Define the brand’s essence. Purpose, Values, Mission, Vision — built as decisions, not wordsmithing exercises. This is what holds under pressure.
The Assessment
Measure the current state. Competitive landscape, persona development, positioning diagnostic. The territory worth owning, identified with precision.
The Architecture
Build the system that converts. Voice, archetype, messaging map, persona-based application. The working tool, not the document that lives in a folder.
Find the right fit.
Lite wash Playbooks
Perfect for: Founders exploring whether structured strategy work applies to their stage.
$49/each
What’s Included
- Core framework, exercises, and synthesis prompts for one layer
Credits toward consultation.
Medium Wash Playbooks
Perfect for: Founders ready to do the work themselves or with a small team.
$149/each
What’s Included
- Full playbook for one layer
- Interview guides with worked examples
- Completion checklist
Credits toward consultation.
Dark wash full stack
Perfect for: Founders who want the whole system and tools to help them along the way.
$499
What’s Included
- All three playbooks (Foundation, Assessment, Architecture)
- The Integration Capstone that connects them into a working brand system.
Credits toward consultation.
Or work directly with me.
If you’d rather work alongside a strategist than work through a playbook, that’s what Creative Bio Marketing was built to do. Project-scoped, principal-only, embedded with your founding team. Most engagements start with a 30-minute conversation. Your purchase of any Strategy Stack playbook applies as a credit towar
About me.
I’m Samantha Black, PhD and I founded Creative Bio Marketing after a decade inside life sciences, biotech, and medtech.
I work exclusively with pre-seed–to-Series-A founders, principal-only, embedded, never as an agency, never with handoffs.
The Strategy Stack is the DIY version of the methodology I uses inside real-life projects.
